How to Create Marketing Images With AI: Prompts and Edits
A repeatable three-step routine for turning a plain idea into a usable marketing image, then keeping every image after it consistent with the first.
A generated cover letter reads as generated in about four seconds. Here is the preparation that makes the difference, and the prompt that uses it.
Cover letters are the part of applying that everyone hates and most people do badly, which is precisely why doing them well is cheap leverage. A hiring manager reading forty applications can tell within a sentence whether a letter was written for this job or pasted into it.
AI makes the writing fast. It does not make the letter specific — that comes from what you feed it. So the work is front-loaded.
Sometimes. At large companies with automated screening, often not much. At small companies, agencies, and anywhere a human reads applications, they matter a lot — and they matter most when you are a non-obvious fit: changing industries, returning after a gap, or lighter on one requirement than the posting asks.
If a letter is optional and your resume speaks for itself, skip it. If your resume needs explaining, the letter is where you explain it.
Research [company] for a job application. What do they actually do and for whom, what's changed for them recently, what does their public communication suggest they care about, and what problems is a team like [department] likely dealing with right now? Give me sources. Flag anything you're unsure about — I don't want to reference something in a letter that turns out to be wrong.
That last instruction matters. A confidently wrong detail about a company is worse than no detail.
Here's the job description. Separate it into: hard requirements, soft preferences, and filler. Then tell me what the posting reveals about what's actually going wrong on the team — the problem they're hiring to solve, which is usually visible between the lines. What would they most want to hear addressed?
Here's my background: [paste resume]. For each hard requirement in that job description, find my strongest piece of evidence — a specific thing I did with a specific result. Where I have nothing, say so plainly rather than stretching something. I need to know my genuine gaps before I write.
Now the generation step has something to work with.
Write a cover letter for this role using only the evidence above. Rules: under 300 words, four paragraphs. Open with why this specific company and role, referencing something real from the research — no "I am writing to apply for." Second paragraph: the single strongest piece of evidence, with the result. Third: address the gap honestly and what compensates for it. Close with what I want to do there, not what I want from them. Plain, direct, professional. No enthusiasm adjectives, no "passionate", no "excited about the opportunity."
Then edit it. Read it aloud, cut anything you would not say in a room, and put back the one turn of phrase that sounds like you.
A stronger variant, especially when you are a marginal fit: write the letter the hiring manager wishes they would receive, then check how much of it is true about you.
You're the hiring manager for this role. Describe the cover letter that would make you immediately want to interview someone — what it addresses, in what order, what it doesn't waste words on, and what would make you stop reading. Then compare that to my draft and tell me what's missing.
Read this letter as a skeptical hiring manager with 40 applications and four minutes. Where do you stop reading, and why? Which sentences carry real information and which are filler? What would you ask me in an interview based on this — and is there anything here I couldn't defend?
AI Research for the company pass, since this is exactly the case where an answer from memory could be a year out of date. The Interview Coach assistant for the follow-through, because a letter that works produces an interview you then have to pass. File Assistant for working from your resume and the job description as documents. See also our guide on using an AI resume builder without sounding generic.
They will know if you did not edit it. A letter built from real research about their company and specific evidence from your work does not read as generic, regardless of how the sentences were produced.
The structure, yes. The opening paragraph and the evidence selection have to change per application, and those are the parts that get read.
Two hundred and fifty to three hundred words. Three or four short paragraphs.
Address it in one sentence, without apology, and move to what compensates. Most postings list an ideal candidate who does not exist.
The generation step takes ten seconds and has never been the bottleneck. Research the company, read the posting properly, be honest about your evidence, and the letter almost writes itself — which, at that point, is fine.
Try it in ChatUp
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