How to Create Marketing Images With AI: Prompts and Edits
A repeatable three-step routine for turning a plain idea into a usable marketing image, then keeping every image after it consistent with the first.
You are about to post a striking statistic you cannot quite source. Here is a fact-checking routine that takes four minutes and catches most of what matters.
You have written something sharp, and it hangs on a number you saw this morning. Ninety-two percent of something. It felt right. You cannot remember where it came from, and a few hundred people are about to read it under your name.
That pause is the whole discipline. Fact checking is not a specialist activity reserved for newsrooms — it is the twenty minutes between being mostly right and being publicly wrong, and AI has made it fast enough that skipping it is no longer defensible.
A fact check is not “does this sound plausible.” It is four specific questions asked of every checkable claim:
AI is good at three of the four steps and bad at one of them. It is excellent at decomposing prose into checkable claims, at telling you what evidence would settle each one, and at spotting the internal contradictions. It is unreliable at recalling specific sources from memory — which is precisely the step where a fabricated citation does the most damage.
So structure the work to play to that.
Read the text below and list every checkable claim as a separate row: statistic, date, named study, product capability, quotation, and comparative statement. For each, write what specific evidence would confirm or refute it. Do not tell me whether they are true, and do not cite any sources yet.
Withholding the “is it true” question at this stage is deliberate. It keeps the model doing the analysis rather than the recall.
Not every claim deserves the same effort. Ask which ones would actually hurt.
Of the claims above, rank the five where being wrong would be most damaging — legally, reputationally, or because a reader might act on them. Explain the risk in one line each.
This is where you use a research tool with live retrieval rather than a chat from memory. ChatUp’s AI Research tool and the Research Assistant are built for exactly this, and the framing that matters is asking for the primary source rather than a summary of the consensus.
For each claim below, find the primary source — the original study, dataset, filing, or announcement, not an article about it. Return: the claim, the primary source with its date, what the source actually says, and whether it supports the claim as written, partially supports it, or contradicts it. Say "not found" rather than guessing.
That last sentence does more work than the rest of the prompt combined.
For anything in your top five, open the link. This is not optional and it is not slow — it is usually two minutes, and it is where you discover that the study was about a different population, or that the “92%” applied to a subgroup of forty people.
Journalists and researchers have formal processes. Everyone else is publishing to an audience without one: marketers making comparative claims, teachers preparing material, anyone with a following, and anyone who has ever forwarded something to a group chat that turned out to be from 2017.
The threshold is simple. If people will act differently because of something you said, check it.
It cannot settle contested questions. Where genuine expert disagreement exists, a confident answer is a warning sign, not a result.
It cannot verify what is not public. Private company figures, unpublished internal data, and paywalled research are outside what any tool can retrieve.
It cannot judge framing. A technically accurate statistic presented misleadingly passes every fact check and still misinforms. That one is on you.
It cannot be the only check on itself. If AI drafted the text and AI checks the text, correlated errors survive. Read the sources.
It can flag claims that conflict with well-documented evidence and identify the hallmarks of fabricated stories — no named source, no date, emotionally loaded framing, unverifiable specificity. It cannot adjudicate genuinely contested reporting, and it will occasionally flag true-but-unusual facts.
A search returns things that mention the claim, which is often a circle of articles citing each other. A structured fact check asks specifically for the primary source and for what that source says, which is where the circle usually breaks.
Models answering from memory sometimes produce citations that look correct and do not exist. This is the single most important reason to use retrieval for verification and to open the links rather than trusting the reference list.
For a normal piece of writing, four to ten minutes: extract the claims, rank them, verify the risky ones against primary sources. The long version is only necessary when the stakes are.
The reason fact checking feels optional is that the cost of skipping it is invisible until it is very visible. A short, repeatable routine — extract, rank, retrieve, read — removes almost all of that exposure for less time than it took to write the paragraph in question.
Try it in ChatUp
Run the prompts above against the model that suits the task, keep the useful context across chats, and pick it back up on any device.
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