How to Create Marketing Images With AI: Prompts and Edits
A repeatable three-step routine for turning a plain idea into a usable marketing image, then keeping every image after it consistent with the first.
The problem is not that AI writing sounds robotic. It is that it sounds like the average of everything ever written on the subject — which is fixable.
You generated a draft to save time, and the draft is fine. Grammatically correct, well organized, on topic, and completely inert. Nobody would object to it and nobody would finish it.
The diagnosis people reach for is “it sounds robotic,” which is not quite right and points at the wrong fix. It does not sound like a machine. It sounds like the average of everything ever written about the subject — which is exactly what it is, and which explains both why it is competent and why it says nothing.
It hedges everything. Models are trained to be agreeable and non-committal. Every claim arrives softened: “can be a great way to,” “may help you,” “is often considered.” Ten hedges in a row and the reader stops believing anything is at stake.
Its rhythm never varies. Sentences of similar length, paragraphs of similar weight, every section following the same internal shape. Human writing is uneven, and unevenness is what keeps attention.
It has no specifics only you would know. Generic input produces generic output. A model does not know your customer’s actual complaint, the number your team saw last quarter, or the thing you tried that failed.
It reaches for the same twenty phrases. “In today’s fast-paced world,” “it’s important to note,” “this raises the question,” “not only… but also,” “delve into,” “when it comes to,” “unlock the power of.”
It has no position. It presents balance where an argument was needed. Balance is appropriate sometimes and evasion the rest of the time.
Go through and delete every softener that is not doing real epistemic work. “This can often be an effective approach” becomes “this works.” Keep the hedge where you genuinely are uncertain — that one is information, not padding.
Find three paragraphs in a row with similar sentence lengths. Rewrite one as a single long sentence with clauses that build. Follow it with four words. The variance is what makes prose feel like someone talking rather than a document being generated.
Per section, insert a specific: a real number, a named example, something a client said, a mistake you made. This is the highest-leverage edit on the list and it cannot be prompted for, because the model does not have the material.
AI drafts almost always open by clearing its throat — restating the topic, explaining why it matters, setting up what is to come. Delete it and start with the second paragraph. Nine times out of ten the piece improves immediately.
Every sentence you stumble on is a sentence to rewrite. This catches things no checklist does: the clause that doubles back, the phrase nobody says, the rhythm that has flattened out again.
None of these are individually wrong. Together they are a fingerprint.
Editing is cheaper if the draft starts closer. Three prompts that measurably help:
Write this in the voice of someone who has done the thing and is slightly impatient explaining it. Take positions. No hedging unless you're genuinely uncertain, in which case say why. Vary your sentence length — some very short. Ban these phrases: "in today's", "it's important to note", "when it comes to", "delve", "unlock", "ultimately".
Here are three things I wrote myself. Describe my voice: sentence rhythm, vocabulary level, how I open and close, what I do instead of transitions, what I avoid. Then write the new piece in that voice, and tell me which parts you were unsure about.
Read this draft as a hostile editor. Mark every sentence that says nothing, every hedge that isn't earning its place, and every paragraph that could be deleted without loss. Don't rewrite — just mark, and tell me what's missing that only I could supply.
That last one is the most useful of the three, and it works better in a different model than the one that wrote the draft.
Services that “humanize” text work by introducing statistical irregularity — swapping words, restructuring sentences, adding noise. This can move a detector score. It does not make the writing better, and it frequently makes it worse: word choices drift subtly wrong, and the meaning blurs.
More to the point, they solve the wrong problem. The reason to humanize a draft is that flat writing does not persuade anyone. Passing a detector is a proxy for that and a poor one. Fix the writing and the score takes care of itself.
Manually, without much contest. Editing improves the writing; humanizing obscures its origin. Only one of those does anything for the reader.
For anything published under your name, expect to change most of the sentences and add material the model could not have known. If you are changing almost nothing, the piece is probably generic and you have not noticed yet.
Accepting the first draft because it is competent. Competent is the trap — bad writing gets rewritten, and adequate writing gets published.
Search engines evaluate usefulness, not authorship. Specific, accurate, well-structured writing performs; generic writing does not, whoever wrote it.
Every technique here reduces to one instruction: put back what the averaging removed. A real number, a real example, an actual opinion, a rhythm that belongs to a person. That is what makes writing worth reading, and it is the one thing the draft could never have supplied.
Try it in ChatUp
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